For the past four or five months I've been helping out and contributing to the Pinax project which is gaining popularity and buzz very quickly. If you're not up to speed on what Pinax is, the best and most amusing way is to watch the video of James Tauber's talk at Djangocon or simply dive in and get your social network up and running.
After the launch of Cloud27 and Djangocon, there has been much more activity surrounding Pinax and a few questions about deployment. While the documentation is being worked on, I figured I would write up some general principals on the deployment of your project.